The Conspicuous Consumer's Tale

The Conspicuous Consumer's Tale

The Conspicuous Consumers Tale, 2018, is a pilgrimage cycling to a series of Amazon warehouses in the UK, thinking of them as cathedrals of consumption. At each location I took a selfie and shared it on social media. I carried a copy of The Canterbury Tales by Geoffrey Chaucer, and the things that I needed to survive. I cycled 2367 miles from 25th June to 29th September 2018, visiting Amazon warehouses at Bristol, Swansea, Tilbury, Hemel Hempstead, Dunstable, Milton Keynes, Daventry, Coventry, Rugby, Peterborough, Coalville, Doncaster, Dunfermline, Gourock, Bolton, Altrincham and Warrington.